Carl Vicente

Digital Marketing Editor and Publisher

The Editor Behind the Message

Carl Vicente is the Digital Marketing Editor and Publisher at Edgett Hawk Accident & Injury Law, where he leads short-form and long-form video editing, graphic design, and content strategy across all major platforms. He works closely with the firm's leadership and attorneys to translate raw footage into polished, compliant, and high-performing content that helps injured Texans find a firm ready to fight for them.

He knows that behind every accident case is a person dealing with pain, medical bills, and a sudden loss of control, and he creates content that speaks to that experience with clarity and compassion.

Content That Builds Trust

As Edgett Hawk continues to grow its personal injury practice, Carl plays a key role in expanding the firm's reach and building the kind of recognition that brings clients through the door when they need help most.

He believes great content is more than just visuals and views — it is a way to build trust between the firm and the people who need legal representation most.

A Proven Track Record

Before joining the firm, Carl built a strong track record in social media production and content creation across multiple industries, including a regulated tax firm working with the IRS. His past work has driven more than 2 billion total views, including a single video that surpassed 250 million views, along with consistent click-through rate improvements across multiple YouTube projects through optimized thumbnails, titles, and packaging.

Industry Recognition & Speaking

Carl is passionate about sharing his knowledge with the next generation of creators. He has been featured as a guest on the Philippine television program Kabuhayan at Negosyo and invited as a speaker at STI Colleges, where he shared insights on content creation, personal branding, and building a career in digital media with graduating students.